On a rainy Sunday morning in January 2004, Nic woke up in his grey bamboo boxers thinking… why the heck are all men’s boxers toned down and boring as F**K? When they are the first things you see in the morning, wouldn’t you wake up in a better mood if they were made of bright colors and funky prints? Life is serious enough. And this is how the #PLAYLOUD revolution started.

69Slam offers designs that scream out: jump in, play hard, laugh and be who you are. We’ve made people more aware of what they wear and conscious of how their attire matches with their lifestyle and personality.


  • The average man only packs 3 pairs of boxers for a week’s holiday. 69slam’s mens boxer pack should cover you for your next holiday.

  • The biggest wave ever recorded was 530 meters which is equivalent to over 2340 69slam womens bikinis lined up.

  • 29% of Britons say they would be turned off sleeping with a new partner due to unsightly underwear. We can help you with that.

  • In Australia, mens and womens swimwear are known as “cossies.” In the UK and Ireland, they are called “togs.”

  • Italians wear red, Argentineans wear pink, and Brazilians wear brand new underwear on New Years Eve.



One bleak morning in 2004, Nic was laying out his attire for another dull day. As he stood there uninspired by his grey bamboo boxers, he decided the time for change was now. Nic had found his calling. He would rebel against the boring, and inspire a movement that would see men across the globe take pride in the garments they choose to wrap around jewels. And with that, 69Slam was born.

69Slam is a celebration of life, the arts, creativity, design, and color. Unashamedly provocative, we inspire fun, celebrate and encourage a new generation of rebels to express themselves freely, live life to its fullest, embrace their individuality, and bring the party to their pants. #PLAYLOUD

69 slam


We are 69SLAM: an eclectic group of individuals from all over the world based in Bali, Indonesia. Each person brings a unique personality which collectively creates our loud identity. Year after year, 69SLAM continues to push boundaries and create loud designs that reflect who we are.



The secret sauce to 69SLAM is our bold and colorful prints. Whether you’re at the skate park, surfing in the ocean or just in bed, it’s our mission to create prints that keep you inspired every day. PLAY LOUD is more than just our motto, it’s our attitude.